http://www.wired.com/news/digiwood/0,1412,62083,00.html
A sales concept for disposable DVDs, which only could be veiwed for 48 hours after they were opened has foundered against massive consumer indifference. Given that the disks were priced at $7.00, a good $2.00 more than the most expensive video store rental [or a very conservative montly rental from Netflix, for that matter], one can only wonder what were these people thinking?
Not only do the disposable DVDs add insufficient convenience for their added proce, but they also were objectionable on environmental grounds. This is such a dumb idea one wonders how it ever got out of the concept stage.
Incidentally, one presumes that if these things were produced in quantity, the materials cost would not justify any price beyond a normal rental in terms of the profit to be made, and if they were priced competitively, they might have had a chance, though I cannot be sad they did not succeed.
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