http://www.inc.com/magazine/20031001/strategies.html
Generating new ideas in IT is as important as doing so in any other venue, and the brainstorming technique is an established tood for doing this. The article discusses results of brainstorming research, which suggests, among other things, that solitary brainstorming is the most effective. It also looks at why we so often get great ideas while having a bath.
The thing which arrests me most is the degree to which the modern workplace is actually antithetical to the environment in which brainstorming is most productive. Perhaps there simply is an upper limit to the number of new ideas we wish to generate?
Posted by jho at October 21, 2003 04:52 PM